To begin, let's assume that the client has no previous experience with behavioral training. In this instance, the person may have a very limited understanding as to the value and efficacy on this approach. To be sure, most people who look for solutions to their weight loss problems have already looked, unsuccessfully, for solutions. Inherent in this search, is the ultimate hope that there is some magic cure for the predicament they find themselves in. As each new attempt promises to finally offer solution to their problem, yet fails to deliver, the hope that there is a magic solution is strengthened.